Generally speaking, This Is How It Is Done - Web SEO Site Ranking & Internet Marketing.
We prefer to work on a web site from the ground up to provide a web site that is visually attractive as well as search engine attractive. You see, an Internet Web Site is actually two web sites wherein the viewer sees one thing while the search engine sees another. Proper SEO techniques merge the two together as much as is possible.
In real life we are asked to "rescue" web sites with little or no rankings by the search engines. We start by reviewing the current meta title, meta description, and the meta keywords. In most cases these items do not exist except for a three or a four word meta title. As such it is not possible for any search engine to properly "rank" a web site to a page one status.
We start the rescue by determining which keywords and phrases are actually being used by people searching for products or services displayed in your web site. Finding and targeting those keywords is critical to improving your rankings.
Integration of these keywords and phrases into the content portions of your website - your headings, descriptions, links, bullet lists and so forth is next. Placing keywords throughout your site's pages is important to providing reinforcement of your keywords throughout your site.
After keyword optimization we begin work on the parts of the web pages not seen by visitors, but which are highly visible to the search engines. Search engines look for a strong correlation between the viewer visible areas and the hidden areas of your web pages.
Finally, web site submission to the search engines commences. We carefully monitor your web site rankings and provide regular formal reports to you of the progress for the next several weeks with the search engines of your keywords and resultant rankings.
What are the results of an affordable search engine ranking process?
Today’s search engines (organic and sponsored) drive about 80% of all first time e-mail, written letters, telephone calls and faxes to a web site. Only about 10% of the 80% above are of the sponsored kind (pay per click and others) while the organic kind takes care of the rest.
There is a catch however. Organic results require that your site be placed on the first 3 pages to receive attention, easily accomplished by our affordable search engine ranking process.
Searchers rarely look beyond the 3rd page to find the web site for their requirements, as they believe only the top sites have their “act” together and are “safe” partners in business. Human nature plays big here. Page one to three rankings are critical.